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Paid Advertising
Creation, management and optimisation of digital advertising campaigns, including platforms such as Google Ads and Meta Ads where appropriate.
Paid advertising
Don’t just get seen.Get results.
Creation, management and optimisation of digital advertising campaigns, including platforms such as Google Ads and Meta Ads where appropriate — built around the action your business actually needs.
Athens, Greece · Working with businesses anywhere in Greece
Start a projectThe short version
Why it matters
Paid media is the fastest way to find out whether an offer works — and the fastest way to waste money if the destination is not ready. We build both sides.
Campaigns are structured around a defined action: an enquiry, a booking, a sale. Spend is then managed against the cost of that action, which is the only number that connects advertising to the business.
How campaigns are set up
01
Decide the action
Before any budget moves we agree what a result is and what it is worth to you. Without that, optimisation is guesswork with a dashboard attached.
02
Structure and tracking
Account structure, audiences, exclusions and negative keywords, with conversion tracking verified against test traffic so the first week of data can be trusted.
03
Creative that matches the page
We produce the adverts and the landing page together, so the promise in the feed is the promise at the top of the page. Creative is the main lever, and we treat it that way.
04
Manage, then report plainly
Regular optimisation on the campaigns, and a monthly review in commercial terms: what was spent, what it produced, what changes next.
Scope
What is included
Exact scope is written down and priced before work starts, so there are no discoveries halfway through.
- Google Ads: search, Performance Max and remarketing where suitable
- Meta Ads: prospecting and retargeting
- Advert copy and creative production
- Matching landing pages built for the campaign
- Conversion tracking and sensible attribution
- Monthly reporting on cost per enquiry or sale
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Landing Pages
Focused landing pages designed around specific offers, campaigns and conversion goals.
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Everything else
The other capabilities sit alongside this one and are often bought together — a site without traffic, or traffic without a site, only gets you halfway.
Questions
Fair questions
What budget do we need to start?
It depends on your market and what a customer is worth to you — a local service business and a national e-commerce brand are not comparable. We will work out a sensible starting budget with you rather than quote a number that fits everybody and nobody.
What return should we expect?
We will not put a number on that before running anything. Merqon Group is a new studio with no client results to point to, and any agency quoting you an expected return before seeing your data is guessing. What we commit to is honest measurement from day one and a clear view of whether it is working.
Who owns the ad accounts?
You do. Accounts are created in your name with us granted access, so your spend history, audiences and learnings stay with you whatever happens between us.
Start here
Talk it through with Marios and Stamatis.
One call is usually enough to work out whether this is the right piece of work to start with, and what it would involve.